The Assignment: Watch the MIA 2011 case studies (in the playlist above). Identify factors that were innovating. Blog about 5 factors that you found and could potentially use for your client.


Here are the five most innovative factors I found in these case studies:

1. Red Bull reached an audience for their JoyRide campaign by partnering with several outside companies, such as Twitter and Xbox. Red Bull expanded their reach exponentially by partnering with these companies.

2. The Quebec Federation of Milk designed a contest in which individuals were tasked with finding what they considered being the most comforting song of all time. Milk intended to use the winner of the contest in a TV ad. By designing this contest, Milk was able to produce an incentive for their audience to engage with their brand.

3. Hardware brand CANAC produced simple billboards designed with genuine-looking wood to convey their mission: home improvement made easy. The signs succeeded in conveying the brand’s message, as they were simple and seemed to raise awareness among customers. They stood out, which got people talking. The Quebec City Magic Festival took a similar approach, designing a sign with a magic hat perched on its top. Pigeons nested in the hat and periodically flew out, creating what looked like a magic trick on a sign. Just like CANAC, this sign got people talking and consequentially raised awareness for the event.

4. Montreal-based advertising agency Touche won several awards at the 2010 Media and Innovation Awards, including Best in Show. To celebrate, the agency launched a campaign the following morning in which all employees took to the agency’s Facebook pages and posted comments. The employees then all changed their profile pictures to a letter in perfect synchronization, spelling the phrase, “Bravo Touche!” across these Facebook walls. This was a social networking event that had never taken place before, and inspired the phrase “Facebook Wall Letter Bombing,” which became quite popular after the Touche stunt.

5. The Laurentian Bank in Quebec wished to advertise their flexible mortgage plans to new homeowners. In particular, the bank wanted to show customers they could meet with a mortgage expert from the bank whenever they wished. The bank launched a campaign called “Wherever you Want” in which posters were placed all over the city. The posters were in the shape of arrows, which were used to show customers they could meet with a mortgage expert at any location marked by a poster – or wherever they wanted to meet. Much like the CANAC signs, the bank’s posters were notable and raised awareness for the company and their message.